Thinking differently It is a strange fact that retailers are typically less expert in shopper psychology than the big branded houses such as Unilever, P&G and Diageo.  Retailers are good on the logical element of shopper insight– price, range and service perception, market share and so on.  But they are much less good on the […]

The importance of maximising the fresh food offer In recent years, Grocery Retailers have been locked into a battle to demonstrate their value credentials.    Messaging has focussed on price and promotion, in an attempt to slow the rise of the Discounters. As a result, there has been much less messaging about food excellence, with the […]

A 5 step Approach With the total grocery market deflating, it is hard to see many brands or categories growing through consumer price rises in 2015.  So if you’re looking for growth, it is likely to come from finding new places to sell (discounters, convenience, food service) or finding new consumption occasions. Growing by better […]

Walking the talk – how to be consumer led “Start with the consumer and work backwards”.  Amazon’s first principle of leadership.   Most people in our industry buy this principle, most want to make it a reality, but fewer walk the talk consistently. What gets in the way?  Things like operational considerations, financial barriers, competitor pressures, […]

Driving distribution of your best products All growth strategies in FMCG can be classified as one of two things.  Either they are about delivering new or improved products, or they are about finding new places to sell existing products.  Traditionally FMCG companies have devoted more effort to the former.  We believe the latter deserves equal […]

Firstly we wanted to say thank you.   Most of you who are receiving this email have either worked with Insight Traction or helped us in some form since we started the company.  We really appreciate your help and support. Secondly, now we are nearly 2 years in, we thought we had better start acting […]