What is the first move Dave Lewis should make? Having written last week about one leader who has moved on, this week sees another significant change of leadership announced at Tesco. What will Dave Lewis bring and what will he focus on? Much of the commentary has centred on the need for a review of […]
Getting to a simple, clear Customer Manifesto. Last week Justin King left Sainsbury’s after an appreciative send off at his final AGM. Jeremy worked as Justin’s PA early in his time in charge at Sainsbury’s, so we thought we’d talk about what we learnt from him and what other companies can learn from his approach. […]
Winning in a market in which Discounters are winning. Since we last wrote about Discounters, the Sainsbury’s and Netto venture has been announced, with further details about target sites released last week. So, why have Sainsbury’s chosen to do this? Is it an exercise in best practice for logistics, efficiency and buying? Does it make […]
Is information working for or against you? The world is awash with information. Everyday more data is being collected about more things. In theory all this information is great for companies. The more information we have, the more we know. The more we know, the better the decisions we make. Right? Often the reality is […]
Breaking through the trust barrier. The Discounter Blog we shared two weeks ago triggered a lot of interest. Given that, and given it is such a hot topic in the UK market, we thought we’d give you one more… Over 50% of UK shoppers have shopped in a Discounter in the last 12 weeks. Five […]
Incentivising the right shoppers in the right way. In most FMCG categories, shoppers are rewarded for being promiscuous. Often, the more promiscuous they are, the more they get rewarded. As an industry, we have implicitly told shoppers to shop around. Buy a different brand each time, whichever is on discount, and save money. If you […]
Why Less is More. One of the biggest UK grocery retail trends in the last couple of years has been the rapid growth of Discounters. Latest figures show that Lidl are growing at 20.9%, whilst Aldi are growing at 36.1% – a new record. There are a few reasons that explain why Discounters are winning. […]
Firstly, we wanted to say “hello” or “hello again”. Most of you who are receiving this email have either worked with Insight Traction, know one of us, or are linked in with one of us (and now perhaps wish you weren’t…). For those of you who do know what we do, great, we hope […]