Hope you had a great Easter break. Before we get back into the usual blog routine we need to ask you to do something. The General Data Protection Regulation will kick in on 25th May 2018. This means that you will need to resubscribe to our weekly blog. If you still want to receive it of […]
How are you framing the choice to shoppers? How many of you have taken a short haul economy flight with BA recently? If you have, you will have probably noticed a small, but significant, change in the service. The drinks trolley comes round. You select something and prepare to sit back and relax for the […]
Have you got the right checks in place? In 2004, nine hospitals in Michigan began implementing a new procedure in their intensive care units. Within three months, the procedure had cut the infection rate of intensive care patients by 66%. After eighteen months, it had saved $75m. Most important of all, it saved 1,500 lives. […]
Is the battle being fought on your terms? In the London Olympics in 2012, UK athletes won 29 Gold medals. This was easily the UK’s highest Gold haul in the modern era and a full 28 more than 16 years before in Atlanta. There have been 20 football World Cups held since 1930. Six of […]
Can you remove steps in the buying process? When was the last time you phoned a call centre? How was it? Last week I phoned a well known mobile phone carrier. For starters, I had to search on their website for the right number to call. It is amazing how adept at hiding contact numbers […]
Is what other shoppers say & do more important than what you say & do? We all like to think of ourselves as individuals. That we make our own decisions – weighing up the pro’s and con’s of something and deciding what the best course of action is. However, the reality is a lot different. […]
Are you the default choice for enough shoppers? How many of the decisions you make each day are active, conscious decisions? Probably not as many as you think. Most of the choices we make are automatic, a result of habit. Just think about your weekday morning routine – you know what you are going to […]
Are you offering the right amount of choice to shoppers? Many things in life are about finding the right balance between not enough and too much. One square of Dairy Milk is not enough, the whole bar is too much. One glass of wine may not be enough, but after 4 or 5 you probably […]
Is it obvious where your product is located in store? We thought we’d start this weeks offering with a little quiz. Where do you think the products below are located in store? Uncle Ben’s Rice Time Pots? Lynx Attract For Her Body Spray? Itsu Crispy Seaweed Thins? The answers are at the end of […]
Adapting to the online rules of the game Over the last few weeks we have talked a lot about Discounters. Over the next couple of weeks we are turning our attention to another big growth channel – Online. IGD estimates that UK online grocery sales will double in value from £6.4bn to £15bn over the […]