Are you doing things for the right reasons?   Let’s start with a question (apologies to non football fans). If you were a goalkeeper facing a penalty what is the best way of saving it?  Should you dive to the left?  Dive to the right?  Or stay in the middle?  Don’t get clever and say […]

Are you following the money? The basketball fans amongst you will know that it is currently the 2016-17 NBA finals. This year’s final is between the Golden State Warriors and the Cleveland Cavaliers. It is a repeat of the 2015-16 final (Cleveland won 4-3). It is also a repeat of the 2014-15 final (Warriors won […]

Are you giving shoppers the right signals? Let’s start this week with a problem for you to solve – the candle task. Look at the visual above.  The task = fix a candle to the wall and light it in a way that ensures the candle wax doesn’t drip on the table below.  You have […]

Are you saying “no” to enough things? Making choices is hard. The more options you have, often the harder it is to decide.  Has the proliferation of TV channels made it easier to find something good to watch or harder? We all make hundreds of choices a day.  Some are big – shall I buy […]

Do you know who you are competing against & how to win? What type of company is Netflix? We don’t mean things like ‘modern’, ‘innovative’ or ‘cutting edge’, although it is probably all those things.  We mean what type of business are they in? Are they a video streaming company?  Well, that is how they […]

Are shoppers hearing what you want them to hear? How many of you have played the game Cranium?  It’s a fun game.  One of the categories is ‘Star Performer’, where one person has to hum a song and the other team members have to guess what the song is.  All sounds pretty easy, right?  In […]

Are you doing what is important or what is easy? How many of you have a to-do list?  And if you have one, how do you prioritise it? There is a whole time management and productivity industry out there to give you advice.  But if you follow it, you will, ironically, spend most of your […]

Are you thinking small, in order to go big? How many of you have ever read ‘Green Eggs & Ham’? Probably, quite a lot of you.  It has sold over 200 million copies and is one of the best selling children’s books in history.  But it started out as a bet. A $50 dollar bet […]

Are you having too many ‘zebra’ conversations? Look at the picture above.  What do you see?  Just a herd of zebras? Don’t worry.  You haven’t missed a small elf or dancing monkey.  There is nothing else there.  It’s just a herd of zebras. We are no zebra experts, but we are reliably informed that each […]

Are you following a simple 3 step communication process? Think about the last time that you were in a restaurant looking at a long wine list. How did you make a choice? Well, most of us when faced with a lot of information start arranging it into simple mental folders and sub folders. So, for […]