Blog

Does Size Matter?

What do you think… does size matter?  Well, It depends what you are talking about. Let’s take sport as an example.  In basketball, size definitely matters. The average height of an American male is 5ft 9in.  The average height of a NBA player is 6ft 7in.  Being tall increases your chances of being a NBA […]

Blending The Old & The New

How many of you have heard the song “Amen Brother” by The Winstons? You probably think you haven’t.  But, you probably have.  Well, at least a part of it. In the Spring of 1969 The Winstons were stuck in the studio in need of a B-side to go with their new song “Colour Him Father”.  […]

Jack’s – What We Can Learn

Are you focusing on the fundamentals? Right, let’s start a blog about the new Jack’s stores by talking about…Vince Lombardi and the Green Bay Packers. In the 1960 NFL Championship (now called the Superbowl) the Green Bay Packers were leading the Philadelphia Eagles 13-10 in the 4th quarter.  They had just a few minutes to […]

Passing the Jeff Bezos Test

Do you have a clear category growth story? Is there anything Amazon doesn’t do these days? The company that started by just selling books online now sells pretty much everything.  From books to video streaming to cloud computing services.  But there is one thing Amazon doesn’t do.  PowerPoint. In his 2018 annual letter, Jeff Bezos […]

Category Defining Moves

Are you leading or following? How many of you have heard of the ‘Cruyff turn’? If you’re into football, you probably know what it is.  If you’re not into football, you probably haven’t heard of it.  But you may have heard of Johan Cruyff, the Dutch footballer who gave it its name. The Cruyff turn […]

Category First Mindset

Are you breaking out of the brand bubble? So, summer is over for another year. Hopefully most of you managed to get away.  The more adventurous of you might have been off trekking in the Andes or canopy walking in Malaysia.  The less adventurous were perhaps reading by the pool, where the biggest decision you […]

Learning From Mistakes

Are you learning and reapplying? So near, yet so far. England got closer to World Cup glory than they have for 28 years.  What could have been…? But, let’s talk about what was.  An England team playing in the finals of a major competition with a clear game plan that they believed in and stuck […]

The Danger of Dilution

Are you protecting against dilution? How do you like your coffee? Your answer may depend on where you come from. If you’re Italian there is really only one answer. It’s a single espresso. If you’re American, your answer is probably a big bucket of coffee – perhaps venti (720ml) or trenta (920ml). That’s a serious […]

Turning Weaknesses Into Strengths

Is your weakness also your strength? Last month, Lee Ridley won Britain’s Got Talent. Ridley is a comedian – the first comedian to win the show.  He calls himself the ‘Lost Voice Guy’.  He calls himself that because he has cerebral palsy, which affects his ability to speak.  He uses a voice synthesiser for his […]