How common is common sense? Over the last few weeks, we have been writing about Winning at Shelf.  We have had some great feedback on these blogs. A lot of what we have talked about sounds fairly simple and common sense.  We think that is partly about how you express it, something only becomes simple, […]

Is the way you are being sold helping or hindering you? Why do top chefs take so much care with the way dishes are presented?  Why do top Baristas or Bartenders spend time getting all the small details right, so you get a fantastic looking drink?  Why do Wholefoods instruct their staff to make sure […]

Are you spelling things out for the shopper…in their language? Have you ever tried explaining something to someone and on your third attempt they say “‘so what you’re really saying is X” and they hit the nail on the head?  Often the worst person to explain something is the person who knows most about it. […]

Are you designing from the shelf back…? Every time a shopper walks down an aisle they are bombarded with choice.  In most categories there is a wall of product – lots of similar looking packs, most with too much visual information and too many messages on them.  Most shoppers are left with range and message […]

How simple and intuitive is your shelf layout? We humans are not the rational creatures that we like to think we are.  We typically make very simple, quick decisions about things.  If we thought about every single thing before we did it, we would never actually do anything.  Simple, quick decision making is dialled up […]

Are you exploiting visual codes? Having talked about what it takes to win in E-Commerce recently, we are now turning our attention to the real shopper fundamentals.  The things that are crucial to winning at shelf, in whichever channel that shelf may be. As the shopping environment gets increasingly complex, more products come to market, […]

Does your product arrive in mint condition? There is a small, but very significant, difference in the shopping process online.  The shopper selects a product not THE product.  Ever since Sainsbury’s opened the first self service store in 1950, shoppers have been selecting the specific product they want.  However, online you don’t see the actual […]

Adapting to a world where your product is the size of a fingernail. Traditionally, the first time a shopper sees your product is when they see a full size pack on shelf, that they can pick up and study.  They can visually and physically evaluate the product and do the same with the brand next […]