Are you keeping things interesting? Do you remember the first time you went on holiday abroad? How excited did you get by some really simple things? The soft drink you had never seen before, the ‘exotic’ flavour of bubble gum or sweets. Often the opportunity to get some of these products became as anticipated as […]
Do your products brilliantly serve the end usage occasion? How difficult did life use to be? Want to record a TV series? Thumb through the TV schedule, find a tape, remember to label the video so someone wouldn’t tape over it. Then remember to do exactly the same things the following week. It’s amazing what […]
How good do you really look? Last week we talked about the importance of Body Language and how people use simple rules of thumb to make judgements about things. One of the most basic rules of thumb is how things look. Whether it is the person you have just met, the new house you are […]
What is your product’s body language suggesting to the shopper? Any communication expert will tell you that the majority of human communication is non-verbal. And a lot of this non-verbal communication comes through our Body Language. Think about a typical meeting. You can quickly look around the room and gauge how people are feeling. The […]
Are you making it easy for shoppers to trial your product? Most of us are creatures of habit. We find a comfort in doing the things that we always do, in the way that we always do them. How many of you have a favourite restaurant? And a favourite dish you typically order there? How […]
Is it obvious where your product is located in store? We thought we’d start this weeks offering with a little quiz. Where do you think the products below are located in store? Uncle Ben’s Rice Time Pots? Lynx Attract For Her Body Spray? Itsu Crispy Seaweed Thins? The answers are at the end of […]
Why we think Tesco’s positioning can be a strength Over the last 2 weeks we have been talking about fishing where the fish are. Focusing on the products that shoppers are most likely to buy, in the places in which they are most likely to buy them. We think there is an interesting link between […]
Where do you have the best opportunity to be sold…? Last week we talked about focusing resources. Putting enough attention on the big volume products, the things that most shoppers buy. This week we want to talk about focusing on the right places, the places in which shoppers are most likely to buy your product. […]
Are you focusing on the products that matter most? So, it’s the first full week of January. Many of you will now be 9 days into your New Years resolutions. How many have you got – 1, 2, 3, 5+…? And how are you getting on? The experts say that those of you have picked […]
Simplicity is the ultimate form of sophistication… Having written a blog a week for the last 7 months, we are going to have a lie down between now and the New Year. We want to thank everyone who has given us feedback on the blogs. It’s good to know that some of you are actually […]