Are your products signalling health to shoppers? Leading a healthy lifestyle is pretty easy isn’t it? Keep active, burn off the calories that you consume, a bit of everything (well, perhaps not everything…) in moderation.  What’s hard about that? But a lot of people don’t find it that easy.  With a lot of things in […]

Are you better on the things that count? Who is the best footballer of all time?  Messi, Ronaldo, Pele, Maradona, Best? What about the best TV programme of all time?  Breaking Bad, The Sopranos, Game of Thrones, The Wire? Best film, best book…? Billions of hours in pubs or around dinner tables have been spent […]

Are your products set up to win?   ‘Citius, Altius, Fortius’. Or for those of you whose Latin is a bit rusty – ‘faster, higher, stronger’. The Olympic motto. The Olympics are typically seen as the ultimate competitive test, particularly for sports such as gymnastics, cycling and athletics. Each of these sports has world championships. […]

Are you giving shoppers reasons to pay more, not less? How many of you have heard of Takeru Kobayashi? He is Japanese, born in 1978, is 5ft 8 in tall and weighs 128lb’s (just over 9 stone).  There is not much of him, but he is a legendary competitive eater. Competitive eating is about consuming […]

Are you adapting to the changing marketplace? So, we’re back.  Have you missed us…?  Maybe don’t answer that one! A lot has happened over the summer.  We’ve voted to leave the EU.  We have a new Prime Minister.  We will have a new leader of the opposition, who will probably be the old one.  And […]

Are you training the right shopper behaviour? What makes a top performer?  Natural talent?  Some.  Motivation?  Yes, you are unlikely to go far without it.  Practice?  Definitely.  In fact a lot of the science on what makes an elite performer says that practice is the most important element. 3 things drive the right practice. First, […]

Are you being clear enough? Sometimes we say what we mean.  Many times we don’t.  ‘Erm, yes, that sounds interesting’ really means ‘I would never consider it’.  ‘I hate to say I told you so’ really means ‘I love to say I told you so’.  ‘You look like you had a good night’ really means […]

What type of choice are you encouraging? Consider this situation.  You are going for a weekend break to Barcelona.  You can book flights with 2 airlines.  Airline A offers extra legroom, pre allocated seats, complementary food and drink.  Airline B has less legroom, no pre allocated seats and you have to pay for food and […]

What are the triggers of change for your Business? So, the EU referendum campaign is over.  Votes have been counted, the result has been announced, the UK is staying in the EU.  That’s it then, the matter has been settled… …at least that is what David Cameron and his advisors thought would happen when he […]