Can you adapt to the changing environment? So, it’s another New Year. You’ve probably all been bombarded with predictions for 2017. What will Trump do once he is in office? Who will win the French election in April? Will Corbyn survive another year? Will May call an election? You will all have seen or read […]
Are you consistently triggering shopper interest? So, we are about 6 weeks in and there are still over 2 weeks to go until the big day. Christmas is everywhere. Some of you probably can’t get enough of it. Others will be getting tired of it already. Whichever camp you’re in, you can’t deny that retailers […]
Are you really playing to win? Think about these 2 scenarios. In scenario 1 you receive a guaranteed £50. In scenario 2 a coin is flipped. You call it right and you get £100. You call it wrong and you get £0. Which scenario would you choose? Your choice says a lot about your attitude […]
Don’t let an asset become a liability What is your biggest weakness? It’s one of the favourite interview questions. How do you answer it? If you say a genuine weakness, does that make you look good because you are prepared to be honest? Or make you look bad because you’ve admitted to a proper weakness? […]
Do you really understand what matters to shoppers? So, 10 days ago what couldn’t happen, happened. The orange faced, crazy haired, billionaire Donald Trump is going to be the 45th President of America. For those of you who had just made it through the 5 stages of post Brexit grief, to acceptance, you might be […]
Are you making decisions and then backing them? Elliot was a model father and husband. He had an important management role in a large company. He was smart – testing in the top 3% for IQ. Then one day Elliot had an operation. A small tumour was cut out of his cortex near the frontal […]
Is your communication short and simple? “Never in the field of human conflict has so much been owed by so many to so few”. This is one of Winston Churchill’s most famous sentences, from a speech made on 20th August 1940. 18 words in total, but, if you boil it down to its essence, 6 […]
Are you doing what only you can do? ‘They are all the same’. How often have you heard that? See a picture of a 21 year old footballer driving a Bentley. Flash – too much money, too young, right? But what if he is driving the Bentley to a children’s hospital to spend the afternoon […]
Are your Brands strong enough to survive and thrive in the post Brexit world? So, last week it kicked off. Well, for 24 hours at least. It is still not exactly clear who did what, in what order. But for around 24 hours Unilever products were unavailable on Tesco.com. It was the lead story on […]
Are your products easy to use – no… really easy to use? How do you get children to eat more apples? Tell them how good apples are for them? Threaten them with a punishment if they don’t eat them? Tell them how Niall, from One Direction, eats an apple a day? No, just slice them […]